2013 - 2024
UX Research Consultant
Austin, TX, U.S.A - Hybrid
Lead researcher for global B2B and B2C omni-channel and SaaS organizations in a variety of industries. Turning internal assumptions into user, and business requirements given generative and evaluative research.
Enterprise mock-ups and low-fidelity prototype design with UX writing during iterative sprints. Website design using HTML and Squarespace for retailers, restaurants, events, and law offices.
Notable Projects
Home Depot (2022): Delivered discovery research for AI driven product personalization strategies
Google (2021): Mapped workflows for AdWords marketing campaigns, optimizing operational efficiency
Omnitracs (2018): Established a scalable UX Research program, aligning with organizational growth objectives
World Fuel Services (2017): Ethnographic, persona, and journey mapping for airport dashboard design
AT&T (2014 & 2015):
Digital Experience B2B UX Team: Task based contextual inquiries for an aggregated dashboard
Small Business Customer UX Team: Competitive analysis and heuristic evaluation of AT&T Connect
2023 - 2024
Senior UX Researcher
Austin, TX, U.S.A - Remote
Established a UX Research program, framework, and internal recruiting while partnering with multiple departments to increase UX adoption for all customer and provider product development.
Cross functional team celebrating after launching the new Lawn Love mobile app.
2022 - 2022
Senior UX Researcher
Eden Prairie, MN, U.S.A - Remote
As part of the Specialty Medication Design Research team we collaboratively provided primary and secondary user data to inform MVP builds while evangelizing UX.
2018
Senior UX Researcher (UX Design Manager)
Westlake, TX, U.S.A - Onsite
Collaborated with a global team to aggregate a portfolio of acquired automotive industry B2B and B2C products while re-designing sun-setting services.
2016
Senior UX Researcher (Senior UI/UX Designer)
Richardson, TX, U.S.A - Onsite
Spearheaded the establishment of a company-wide UX Research and Design program.
Worked with innovation pod members to expediently produce B2C, and B2B user centered products for the multifamily housing industry.
Remote Team Daily Stand-up
Innovation Pod - Cross Functional Team Collaboration
2010 - 2013
UX Analyst
Irving, TX, U.S.A - Hybrid
Lead researcher for a variety of Fortune 500 companies with private and public eCommerce B2C, and B2B sites.
Management of all aspects of the project’s lifecycle, such as user recruiting, test plans, discussion guides, moderation, analysis, reporting, and presentation of research to stakeholders for omni-channel, SaaS, and international projects.
