Hi, I’m Eden 👋

I help product teams better understand user needs to solve complex problems through collaborative rapid research approaches and creating data-driven artifacts.

“Connecting the brain of users to the heart of businesses.”

- Eden Fox

A little more about me

I connect the logic of data with the reality of human behavior. With 15+ years in UX research, I’ve worked across startups and global enterprises to uncover what users actually need—not just what they say—and turn those insights into products that work better, feel better, and perform better.

My work lives at the intersection of strategy and execution: running scrappy discovery, scaling research programs, and translating messy, complex signals into clear direction that teams can act on. I care about the moments where things break; where trust drops, friction builds, or expectations aren’t met, and I focus on turning those moments into opportunities for better experiences.

At the core, I’m a storyteller. I take patterns, behaviors, and data, and shape them into narratives that move teams, influence decisions, and make sure the user’s voice is not just heard—but drives what gets built.

Key Contributions Across Roles

• Led end-to-end global UX research programs across B2B/B2C SaaS, marketplaces, and hardware products, driving product strategy, roadmap prioritization, and cross-functional decision-making

• Built and scaled UX research frameworks and operations, including launching MVPs, developing standardized playbooks, and creating a 20K+ participant research panel, reducing third-party recruiting costs and accelerating time-to-insight

• Delivered data-driven insights that reduced user friction, increased adoption and engagement, and informed revenue-impacting product, design, and engineering decisions across enterprise platforms